The programs described on this page are samples. We can develop a new custom program on any subject, anywhere in the Western Hemisphere or Europe, including locations in the United States for “study away” programs. We specialize in community-based and culturally-immersive experiences.
Jamaica: Unveiling Brands, Culture, and Consumer Trends
Jamaica: Unveiling Brands, Culture, and Consumer Trends
Students will explore Jamaica's vibrant culture, historic landmarks, natural beauty, and business landscape through immersive experiences and community engagement.
Program Highlights
Peer-to-peer exchange with local marketing students
Visiting Maroon communities in the Jamaican countryside
Meeting with local businesses, including the music industry
This 9-day Jamaica program immerses students in the country's rich cultural heritage, business environment, and natural attractions. Activities include visiting historic sites like Fort Charles and the Bob Marley Museum, experiencing local business operations, and enjoying iconic tourist destinations such as Dunns River Falls and Lime Cay. Through expert discussions, hands-on activities, and tours, students will gain insights into Jamaica's brand and identity, while engaging in community service and cultural exchange.
Itinerary
Day 1
Arrival to Kingston. Orientation and welcome dinner.
Day 2
Visit to Port Royal. Beach afternoon at Lime Cay. Live reggae music experience.
Day 3
Business visit to a food manufacturer. Guided tour of the Bob Marley Museum. Theater performance.
Day 4
Visit to a local university’s Marine Lab. Peer-to-peer exchange.
Day 5
Visit to Charles Town Maroon community. Volunteer activity.
Day 6
Hike to Dunns River Falls. Business visit to a local food company. Glistening Waters bioluminescent bay tour
Day 7
Visit to Sam Sharpe Square. Visit to Montego Bay Craft Market. Visit to a rum estate. Night out.
Day 8
Beach morning at Doctor’s Cave beach. Free time. Farewell dinner.
Day 9
Departure.
